Kittens for Likes in Fashion


Kittens are the best clickbait these days, everybody knows that, everybody likes those little fur balls of joy. The fashion-peoples got to that conclusion as well. For the Fall/Wintrseason of 2018 we’ve seen cats in a printed ad by Givenchy, Vetements uses the little cats  and puppy’s on instagram. #instacats, yes it’s that simple!

(images via @vetements_official / /

We are sure there are many more examples, if you have one please don’t be shy and share them! xoxo Mimi

See more about the fashion for F/W 18 on this blog

Yeezy Season 2

Yeezy Season 2

Comments on social media on the Yeezy x Adidas (shoe) collection for Spring/Summer 2016, presented at New York Fashion week, are downright Nasty! The comments range from the “Emperor’s Clothes”, “Gap meets Good-Will Industries…?” to “Is Kanye about to outfit an army of Tusken Raiders?”, the latter is the most used visual comment, it’s meant to ridicule the fashion show. Par Accident these fashion-illiterates on the net made a fashionable equation; comparing the second Yeezy collection with the epic Star Wars movies isn’t such a bad thing, au contraire; we could have come up with that ourselves! But we didn’t.
And now we are stuck with the image of Jedi Masters and Tuscan Raiders…..So all we can say is that we, at Mimi Berlin, actually like the collection designed by Kanye West, the clothes and colors make the boys and girls look handsome.
Are we the only ones with a more positive reaction to this collection?

See those comments made on the net gathered HERE at
and on Oh, also it was compared with the way homeless people look…..just like the First Yeezy Collection was.

(images by Provided via hypebeast and uk.complex)

Somebody App

Somebody App

somebody app
The Somebody App
is a messaging service by Miranda July, It’s created with the support of Miu Miu, and launched August 28, 2014. Send your friend a message…a stranger will deliver it verbally! Or you can deliver someone else’s message! Somebody works when lots of people in the same area download it so invite your friends! Or bring a friend to one of our official hotspots (or… make your own Somebody hotspot!)

Somebody movie, by Miranda July. Notice the clothing it’s all Miu Miu for Fall 2014. (somebody – Miu Miu- women’s tales #8)

“Test my soil. Deeper.” Have you ever found it impossible to say something, face to face, to someone you know, someone you love? The words just won’t come out? A new messaging service, SOMEBODY, by Miranda July could help. It’s the star of her film for Miu Miu Womens’ Tales, the eighth commission in the acclaimed short-film series by women directors who critically celebrate femininity in the 21st century. Jessica wants to tell Caleb she can’t be his girlfriend anymore. She opens up SOMEBODY, types in the heartbreaking message, and selects Paul from a list. Paul is in the park. Paul’s phone dings. He eyes Caleb having a picnic. Paul delivers the bad news—as Jessica. Eyes bawling. Arms flapping. Caleb is, devastated. The SOMEBODY app then totally saves Yolanda and Blanca’s friendship, makes Jeffy’s marriage proposal to lonely Victoria, and initiates a curious ménage-a-trois between two prison workers and a parched potted plant named Anthony. This latest addition to Womens’ Tales showcases Miranda July’s unique ability to capture the strange tenderness of contemporary relationships. Somebody takes our endless hunger for communication, technology, avatars and outsourcing, and blends it into what seems to be a surreal near-future — but it’s not. It’s right now. In close collaboration with Miu Miu, July worked with a team of developers to create this radical and complex app; when the movie ends we’re invited to visit to send or deliver our first message. (via Miu Miu)

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The Bags, Shoes and Fruit of evachen212

The Bags, Shoes and Fruit of evachen212

evachen212 on Instagram is: “Eva Chen Lucky editor-in-chief, shopping-obsessed New Yorker” as it states on her Instagram profile and an “editor in chief/compulsive shopper/new yorker/nerd.” as it says on her twitter account. (@evachen212) Well this editor in chief/public figure works at Condé Nast’s Lucky, which is a fashion magazine. We at Mimi Berlin follow evanchen212 on Instagram and found out she has been taken pictures of her feet while she is in a taxi (well, always a different car anyways but since she lives in New York that must be cab’s) almost every day for a long time. Except for her feet, covered in designer shoes, she also makes sure her bag and a matching piece of fruit is in sight. She is including tags of the brands she is wearing that day.  We do like that concept but we were truly mesmerized by the amount of likes she gets; every time approximately 3000 a pic!! That’s what really got us curious about Eva Chen. We found a video on “a day in the life of Eva Chen” in which she tells us how social media is important in her life. Interesting fact is that the life of an editor must be one in the limelight nowadays. That used to be very different before, say like 10 years ago, when making a magazine was a fairly anonymous job. Not anymore; Eva Chen (and many more of her peers) is one of the Social Media Moghul’s, she probably has to be to keep her job. Watch that video HERE

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See a day in the life of Bettina Ballard, fashion editor editor of Vogue Magazine through the 1940s and 1950s on this blog


Off II by Johan Rosemunthe

offiismall(image courtesy of Johan Rosemunthe) “Off II, 2010. {by Johan Rosemunthe} Through digital communication like Facebook, Twitter, online dating and personal websites, the representation of our personality becomes more and more streamlined. We have the possibility to project an idea of how we are as a person into the world around us, but with the constant option of censoring information and invent fictional characteristics. Never have we had access to so much information about each other, and never has the information been so unreliable. Continue reading