Project Monsoon

Project Monsoon

D&DAD and Pantone teamed up for New Blood Awards 2015; The briefing was; Reimagine your hometown through the language of colour. The Creative Team of Seunghoon Shin, Yoonshin Kim, Nu Ri Kim, students from School of the Art Institute of Chicago, tutored by James Lee, came up with a concept called Project Monsoon. They made colorful illustrations/graphic designs which will appear on some streets in Seoul when it rains, using hydrochromic paint (a special formula which changes from transparent to opaque when it gets wet)
See all the entries for this New Blood challenge by Pantone HERE

(found on boredpanda.com / images and info via dandad.org) Continue reading