The presentation by the brand Magis was one of our favorites at the Salone del Mobile 2018 furniture fair in Milan. We, at Mimi Berlin, are always drawn to the designs produced by Magis, but this time it wasn’t so much the chairs, stools and tables we liked; it was the stand-design itself we favored. Huge classisistic columns, embellished with perspex and metal cubes in brown/orange/pink tones, stood in the middle of the large and open space, which ended at a wall wich had several fake arcs in it. In total: a postmodern delight from the 21st century.
The D is from Driade wich presented opposite of Magis.
Stand design by Note Design Studio
‘Cyborg’ chair series by Marcel Wanders.
‘Cyborg’ chair by Marcel Wanders for Magis
Detail of the ‘Déjà-vu’ stool by Naoto Fukasawa.
Stool ‘Bureaurama’ by Jerszy Seymour.
Porte-Manteau/Coat-hanger Four Leaves by Edward Barber & Jay Osgerby.
Mirror series ‘Vitrail’ by Inga Sempé
New: Mirror series ‘Vitrail’ by Inga Sempé
When we did our research later on, we read that Magis had won a Salone del Mobile.Milano Award and that: “The exhibition design project at the Salone was a product of the collaboration between the company and Note Design Studio in Stockholm.” Congratulations to both companies! Continue reading →
Vitra showcased everything they ever produced in a huge stand. Newest designs mixed with older ones in large mock-up rooms; in different styles and colorschemes: primary colors, in orange, and in a colder colorscheme with silver (introducing the limited edition Verner Panton chair in chrome.) and one in pastels. Furthermore there was an almost educational part to be seen at the salone del mobile fair: ‘classic’ designs by Charles and Ray Eames, Maarten van Severen, Jasper Morrison and Hella Jongerius, showcased in a way that you could see how they are made; a true ‘design showcase’. Also on show, in wooden cupboards as large as walls, were all the accessories produced by Vitra through the years, which was a nice interior-history lesson as well.
We, at Mimi Berlin, thought this was a very impressive and beautiful presentation.
Maarten van Severen
Maarten van Severen
wooden cupboard with accessories
As always; some images of what we desrcibed above. If you would like to read and see more information click to go to vitra.com