The Levi’s® Commuter™ Trucker Jacket

Levi’s® Commuter™ Trucker Jacket

Now here’s something we would like to try out;Jacket-with-tag-levis-interactiveThis is a jeans jacket with an interactive surface: it can access a phone wirelesly and activate a functionality by tapping or swiping a sleeve. The technology is blended in with the fibres of the standard cloth, which is still washable and feels like a normal piece of clotihng, so they say. ‘They’ being Levi’s and Google’s Atap. The invention is called: Jaquard Technology.

Levi’s wants you to wear this jacket while riding your bike (see the promotion clip here at But we, at Mimi Berlin, feel the audience could be broader; for instance by placing this technology in a (women’s) bag. But what do we know……’they’ probably already came up with several wonderful ideas themselves. Swipe to mute, xoxo Mimi






It’s a Bullet

Is it a pen? Is it a brooch? No it’s a bullet!!!
How disgustingly beautiful are the Inside of these Bullets? How wonderfully engineered. It’s obvious that the person who designed these bullets has a great love for craftsmanship, design and technique. It seems like this person, or probably team, didn’t have death on their minds while creating ammunition to kill kill kill. This very contradictory series, called AMMO, is made by Sabine Pearlman she photographed 900 specimens inside a WWII bunker in Switzerland in October of 2012. AMMO made us think about us, homo sapiens, and how evolution can set itself back each time something new is introduced.

Sabine Pearlman won the Lens Culture new & emerging photographer award 2013 with AMMO. (via appdikted)

Vintage Las Vegas Neonlights

Vintage Las Vegas Neonlights

Did you know that Las Vegas has a neon boneyard? Actually these images are taken at the wonderful outside space of The Neon Boneyard of the Neon Museum in Nevada. Here you can see the most treasured and world-famous signs of Las Vegas such as signs of Caesars Palace, Binion’s Horseshoe, the Golden Nugget and the Stardust.
Photographed and edited by Appdikted @Mimi Berlin. 
At the neon boneyard, Las Vegas, Nevada.

Virtual fittingroom

Magic Mirrors
“In 2009 Macy*s New York unveiled the “Magic Fitting Room.” It’s a 72-inch mirror display fitted with an iPad interface that will allow users to superimpose a variety of clothes on the viewer, without ever having to remove so much as a sock”.(via)
 I guess this doesn’t exist anymore nowadays, it’s nowhere to be found on the Macy*s site. Was it just a gadget?
Yes it was, the principle still exists but is still in an early stage. There are many other forms to be found though.
Zugara’s solution is the Webcam Social Shopper. It is equally appealing in principle, and disappointing in practice. It will work for anyone with a webcam-enabled PC. Visit a partner retailer’s website, hit a button to try on apparel and see first-hand if a style is right for you. You can also snap a photo and share it on social networks to solicit feedback from friends”.

dressesFaceCake’s amazing technology allows you to give yourself a complete cosmetic makeover, go from being a blonde to a redhead, visualize yourself losing weight, see your home in a rainbow of colors, purchase accessories for your pets, or try a cosmetic procedure with just a simple click. Just upload your image and you can “try on” a product, or “try out” a service without ever leaving home in a photo-realistic manner that’s the next best thing to driving to the store or doctor.”(via) Hmm.. well, I haven’t tried this yet. Maybe if you do, please do share !Polyvore On several blogs I often see collages made with polyvore this is a site were you can make sets and combinations (clothing, interior) which you can share trough several social media. This is a fun way to show your friends what you are planning to buy.

New approach in fashion; interaction & sharing

An interesting new focus in fashion; SHARING

3 brands who felt the need to share, each in their own way;


The Missoni family have chosen their most dear and fashionable friends for inspiration and to inspire. They also star in the latest S11 campaign. ‘Friends of Missoni‘ emphasizes the intention of interacting. It’s displaying family values, and the enjoyment of each others company across all kinds of generations Based on different styles, it involves photography, collage and video, turning fashion into an unexpected portrait gallery. Everybody is sharing with everybody. Peace………photo’s by Jeurgen Teller
Building a business with the future customer base is the, for fashion brands, unique plan of Mark Vorstenbosch and Twan Janssen. Everybody can be a member of the family of founders by contributing €500,- (crowdfunding). Another fine example of this collective effort was last week’s presentation of their first collection (W11/12). All ‘models’ were friends or part of the founders family. Come to think of it, they were guests,  dressed in youasme-measyou. This way of presenting created a warm feeling of ‘togetherness’ despite everybody using their smartphones. They state their case by letting us use all kinds of apps. We are all invited to be active on their Global Diary (yes, you can join too!)  Perhaps needless to say, social media is also an important part of their concept.

Burberry Prorsum;
 The runway show (w11/12) was live streamed across the internet.  This is done by many more brands nowadays, but, it’s still sharing! Very special; After the show every coat is made available to the public to buy on until January 23. “Personalizing technology” is Bailey’s game plan. “It makes the whole world smaller, more intimate,” he said after the show. Sure, it’s a spur to sales, but it goes beyond that; Bailey’s acknowledgement of the universality of what he’s doing is as timely as the inescapability of the climactic conditions that inspired his latest work.(via) Also, in 2008 the Burberry started their foundation. A philantropic organisation which helps young fashion people with their dreams. That, I call sharing……