During Milan Design Week 2018 we were constantly confronted by Lavazza. We drank the actual coffee; at the Lavazza Tiny Bar by Toiletpaper in the Santa Teresa Library at the Brera design district, and at other locations. While drinking we were of course confronted by the merchandise itself and also; all across Milan city we saw the larger-than-life posters; many of them.
It has been a long time since we’ve felt we were in target-group. It used to happen all the time when we were younger, but nowadays there’s not so much stuff we have to buy, according to marketeers. Continue reading →
Concept and image by Maurizio Cattelan and Pierpaolo Ferrari. Toilet Paper is Published by Deste Foundation for Contemporary Art.
The original use of the hashtag; The number sign was often used in information technology to highlight a special meaning. In 1970 for example, the number sign was used to denote immediate address mode in the assembly language of the PDP-11 when placed next to a symbol or a number. In 1978, Brian Kernighan and Dennis Ritchie used # in the C programming language for special keywords that had to be processed first by the C preprocessor. Since before the invention of the hashtag, the number sign has been called the “hash symbol” in some countries outside of North America.