The presentation by the brand JPC at Milan Design Week 2018 was named ‘Odeum’ (That means, in ancient Greece and Rome: “a theatre for musical performances”.) This presentation is worth mentioning because it was fun! JPC created a make-belief, “metaphysical theatre”. (I’m not going to dive deep into that, sorry: please surf to JPC Universe for the full story.)
From what I gather from the site, in a tiny nutshell: JCP gives new meaning to everyday-life objects. It actually really was an interesting walk up and down the steps in the darkness of this presentation. There was a lot to discover in each piece of furniture; for instance, the pink blob with golden embellishments has a surprise element: it’s a cupboard. That sounds simple but it’s not: it’s so well made that you’d never guess the thing has doors.
Also; the products are named after girls and gods, except for the couch: Belmer. According to the Urban Dictionairy Belmer means “A man who loves shoving large items such as bowling pins up his ass.” (Used in a sentence: “He is such a belmer I caught him putting a baseball bat up his ass.”) I’m not quite sure if that’s the Belmer Matteo Cibic had in mind when he named his couch, but it could be. The ‘Justine’ cupboard, also designed by Cibic, is quite a sensual piece of work as well, so are the other designs in this presentation. Continue reading