Gucci Spring Summer 2016 Campaign Film. “The director’s cut of the Spring Summer 2016 advertising campaign, a short film by Glen Luchford. Creative director: Alessandro Michele. Art director: Christopher Simmonds. (Music: “Goodbye Horses” from the motion picture “Married to the Mob”)” gucci.com
Picture the scene above in real life; Place youself in the Berliner U-Bahn-Passage (or any other subway/metro station you have to be on a daily basis) BOOM. Suddenly you are surrounded by a group of running kids, dressed, immaculately coordinated with each other, in extraordinary-expensive-colorful-silk-clothes-hats-shoes-sunglasses. Hahaha, now that would lighten up your daily route on the metro, wouldn’t it!?
If only this clip mimicked an inch of real-transportation-life, maybe it’s 1% of an inch of city center life in Paris, but certainly not, nothing, like in Berlin! (or any other city in the world)
No matter: dreams are dreams and this one is funny. With the bonus of getting to know all the Gucci products in a very casual way. Clever!
Below one of replies on this clip on Gucci’s YouTube channel we’d like to share with you. Not sure if we agree but it put a smile on our faces.
Public transportation seems to be a “thing” for the Spring/Summer Fashion season of 2016. The Prada boys and girls are travelling by public transport (in an unrealistic, graphic world). The Chanel show was a complete make-believe airport situation, and we’re sure there are many other examples to be found…
Alexandra Soldatova is a photographer from Belarus, she photographed the artistically decorated bus stops in her country for 2 years and came up with this wonderful series. Make sure to visit her website for more!
“In Belarus, my home country, people love when everything looks neat, clean and beautiful. I decided to search for origins of this fact. So I researched the environment where people normally live and I was looking for rather outstanding and at the same time very common things which could influence the esthetic feeling of a person. This project is about decorating reality. All these paintings on the bus stops are made through local authorities by unknown “artists” with the only purpose to beautify empty landscape.” (Alexandra Soldatova)
How cute are these tiny cars?! They are one seaters, especially hot in the fifties of the previous century, built for driving in the city. A Fiat 500 could be considered as a microcar as well….See the Largest Collection of Microcars In The World HERE