UCWHY Fashion Design from Belgium Presented at Cristofori in Amsterdam

UCWHY Fashion Design from Belgium at Cristofori in Amsterdam

The fashion label UCWHY presented it’s second collection yesterday (Sept 5th) at Cristofori in Amsterdam. Just as the presentation in Antwerp, where the brand is based, the venue was filled with flowers. Artistic Director Wim Bruynooghe completed a casual, or relaxed, ànd festive collection. Yes you’ve read it correctly: these opposite styles come together very well in the Spring-Summer ’18 collection by UCWHY! The brand choose to work with high-end fabrics in a daring and flashy colorscheme. Also nice to know: the collections are produced in Europe.

UCWHY was founded by Anne Chapelle (founder and CEO of BVBA 32, the parent company of well-known Belgian brands Ann Demeulmeester and Haider Ackermann. UCWHY will be sold at Menage à Trois in Amsterdam


A short clip starting with the designer Wim Bruynoogh posing for the press (flash flash) Continue reading