Getting your 1940s War Bonds via Comics

Getting your 1940s War Bonds via Comics.

For Victory. Even children could help out. A tiny part of World War 2 History.

Yesterday we found a Wonder Woman comic book in the attic, a re-print of the very first issue published in 1942. On the back we, at Mimi Berlin, noticed something we had never seen or had heard of before: United States savings bonds and stamps……

Based on the aggressive and successful Liberty Bonds campaign of World War I, the WWII war bonds program inspired 85 million Americans to purchase bonds and raise $185 billion for the war effort. Similar to modern-day government savings bonds, they gave a percentage of return over the initial investment 10 years after purchase. This war defense bond was purchased for $37.50 in 1942 and could eventually be cashed in for $50.

“Comic books published throughout the war heavily encouraged the purchase of bonds and stamps through endorsement by their characters”

“Of course, comics were a considerable part of the war bond campaign. Cartoonist Al Capp’s “Li’l Abner” comic-strip characters promoted both the patriotism and practicality of purchasing bonds — not to mention appealing to a soldier’s libido with Capp’s curvaceous hillbilly sweetheart Daisy Mae as a pin-up girl.”

“Comic books published throughout the war heavily encouraged the purchase of bonds and stamps through endorsement by their characters” (via/read more at

Edward Bernays Inventing Public Relations

Edward Bernays Inventing Public Relations

Yes, someone intvented PR!

Edward Bernays’ Green Campaign for Lucky Strike.
The women who smoked In the 1930s didn’t like the green color of the Lucky Strike packages. Edward Bernays set up a major campaign “to convince women that green was the new black.” With assistance from editors at Vogue and Harper’s Bazaar, green began to dominate the fashion world. He came up with the “Green Ball” held in 1934 in New York, featuring some of the city’s most prominent socialites.” (read more

Edward Bernays for Lucky Strike.
In the late 1920s, American Tobacco Company chairman George Washington Hill wanted to gain the female market for his Lucky Strike cigarettes; so he hired Edward Bernays. Bernays PR company came up in the with the idea to market cigarettes as ‘Torches of Freedom’ Bare in mind that in the 19th century smoking for women in public was not done at all.
During the New York Easter Parade in 1929, “a young woman named Bertha Hunt stepped out into the crowded fifth avenue and created a scandal by lightning a Lucky Strike cigarette. The incident was highlighted even more because the press had been informed in advance of Hunt’s course of actions, and had been provided with appropriate leaflets and pamphlets. What they did not know was that Hunt was Bernays’s secretary and that this was the first in a long line of events that was aimed at getting women to puff. Bernays proclaimed that smoking was a form of liberation for women, their chance to express their new found strength and freedom.” (read more That worked well! Lucky Strike sold “40 billion cigarettes in 1930 compared to 14 billion just five years earlier” (read more)

It’s things-from-the-past-you-should-see-week, an educational program at Mimi Berlin.

If you want more than images; read on…. Continue reading

Photo on Photo Costume Jewelry Ads

Photo on Photo Costume Jewelry Ads

This is how ‘they’ lured you into buying bijoux; by creating a dream that you would know it actually was only that, a dream; these ads are a simple but such a strong incentive to steer the imagination in the right way. Nifty!

We, at the Mimi Berlin offices, got inspired by these advertisements made in the previous century…….The first image is a quick schetch by Mimi Berlin made in 2016: The CEO of the month brooch. (1960’s BSK flower brooch on a 1980’s ad for Nucci Valsecchi interiors from Vogue Italia, Dec. 1980)

more vintage costume jewelry ads

fruit allsorts

velvet underground & nico: recordsleeve with banana by andy warhol
Strawberry busstop in japan (via)
Pineapple shape sunglasses (buy now)
fruit shapes (via)
building near Bathurst, Eastern Cape, South Africa. (via)
realistic illustration 30’s