“Paper-doll girls need lots of clothes to change into. So do real girls—especially in summer, when there are so many more things to do. Paper-doll girls don’t need to worry about money, but real girls do. That’s why we went out to find four complete, fresh-as-a-summer-breeze wardrobes—each for less than $100. So here’s to the happiest summer ever, always looking pert and pretty as a paper-doll.”
Paper Doll fashion editorial from Ladies‘ Home Journal, 1967.
Images from Ladies’ Home Journal, 1967 (via mostly paper dolls)