Fashionfix S2012 RTW Womenswear: available online

This season “Alessandra Facchinetti, who briefly headed up Gucci and Valentino, is launching Uniqueness in collaboration with the Italian company Pinko with the aim of offering clothes with the immediacy of a label like Zara. It will do so mostly online, at its own e-commerce site and on, as well as in some multi-brand stores. ” By Nicole Phelps read more on
Uniqueness, battling ZARA and other copy-cats!
That will teach them right, but were does this lead? Will the seasonal collection be faded completely in a few years? We are already halfway there, god didn’t invent 6 seasons per year now did he!? Will there be events such as fashion week, or will they change completely? Interesting! I’m sure there’s somebody out there who has the answers to this questions all planned out…But we, us plain folk, will have to wait and see.


Breaking news!!! Nasomatto perfumes for sale, online, worldwide!!
for press inquiry contact Sabrina Dughetti
The founder and nose of Nasomatto, Allessandro Gualtieri created scents for Valentino, P.O.T.L., Versace and Helmut Lang, to name a few. His Nasomatto project (crazy nose project) is dedicated to people who have a strong interest in a distinguished perfume choice. Through the project Nasomatto he wants to share his personal passion for perfumes and enhance our awareness of the impact of your olfactory senses.

Virtual fittingroom

Magic Mirrors
“In 2009 Macy*s New York unveiled the “Magic Fitting Room.” It’s a 72-inch mirror display fitted with an iPad interface that will allow users to superimpose a variety of clothes on the viewer, without ever having to remove so much as a sock”.(via)
 I guess this doesn’t exist anymore nowadays, it’s nowhere to be found on the Macy*s site. Was it just a gadget?
Yes it was, the principle still exists but is still in an early stage. There are many other forms to be found though.
Zugara’s solution is the Webcam Social Shopper. It is equally appealing in principle, and disappointing in practice. It will work for anyone with a webcam-enabled PC. Visit a partner retailer’s website, hit a button to try on apparel and see first-hand if a style is right for you. You can also snap a photo and share it on social networks to solicit feedback from friends”.

dressesFaceCake’s amazing technology allows you to give yourself a complete cosmetic makeover, go from being a blonde to a redhead, visualize yourself losing weight, see your home in a rainbow of colors, purchase accessories for your pets, or try a cosmetic procedure with just a simple click. Just upload your image and you can “try on” a product, or “try out” a service without ever leaving home in a photo-realistic manner that’s the next best thing to driving to the store or doctor.”(via) Hmm.. well, I haven’t tried this yet. Maybe if you do, please do share !Polyvore On several blogs I often see collages made with polyvore this is a site were you can make sets and combinations (clothing, interior) which you can share trough several social media. This is a fun way to show your friends what you are planning to buy.

Marktplaats: marketplace on the net

Marktplaats: marketplace on the net

We can’t help ourselves. We are intrigued by these pictures from Vibster. She has tons of designer clothes, and she sells them on Marktplaats  (Craigslist in The Netherlands). She takes pictures via the mirror. Some in front of her couch, others in her closet. She really has a lot to sell and for every garment she takes these meticulously posed and styled photo’s.
Me and my friend I.G. take great pleasure in fantasizing about her life. What does she do for a living, is she a stylist or maybe a model, a stewardess or just married and jobless? Does she own a shop, and if so, how does she manage to take the time for all of this?
We know, it’s not a very chique thing to do, but like I said, we can’t help ourselves.
We are not the only ones. Vibster is a well known seller.  We’ve seen other sellers using the sentence; “Bought from Vibster….” to indicate that you get the best.
Dries van Noten, Halston, Yves Saint Laurent, Marni, you name it our seller has it all, and it doesn’t come cheap. It’s always new and Everything she sells is because “she has too much”.
What do you think? She lives in a village in the Netherlands and she has 4 pages of fashion to sell at Marketplace. And that’s a lot, let me tell you. 
Hmmm, okay, well, now I have to get busy trying to find a life of my own………xoxo mimi

I’m not sure if I’m violating any copyright by posting these photo’s, if so I will remove them. They are taken by Vibster on Marketplace and for everybody to see.

New approach in fashion; interaction & sharing

An interesting new focus in fashion; SHARING

3 brands who felt the need to share, each in their own way;


The Missoni family have chosen their most dear and fashionable friends for inspiration and to inspire. They also star in the latest S11 campaign. ‘Friends of Missoni‘ emphasizes the intention of interacting. It’s displaying family values, and the enjoyment of each others company across all kinds of generations Based on different styles, it involves photography, collage and video, turning fashion into an unexpected portrait gallery. Everybody is sharing with everybody. Peace………photo’s by Jeurgen Teller
Building a business with the future customer base is the, for fashion brands, unique plan of Mark Vorstenbosch and Twan Janssen. Everybody can be a member of the family of founders by contributing €500,- (crowdfunding). Another fine example of this collective effort was last week’s presentation of their first collection (W11/12). All ‘models’ were friends or part of the founders family. Come to think of it, they were guests,  dressed in youasme-measyou. This way of presenting created a warm feeling of ‘togetherness’ despite everybody using their smartphones. They state their case by letting us use all kinds of apps. We are all invited to be active on their Global Diary (yes, you can join too!)  Perhaps needless to say, social media is also an important part of their concept.

Burberry Prorsum;
 The runway show (w11/12) was live streamed across the internet.  This is done by many more brands nowadays, but, it’s still sharing! Very special; After the show every coat is made available to the public to buy on until January 23. “Personalizing technology” is Bailey’s game plan. “It makes the whole world smaller, more intimate,” he said after the show. Sure, it’s a spur to sales, but it goes beyond that; Bailey’s acknowledgement of the universality of what he’s doing is as timely as the inescapability of the climactic conditions that inspired his latest work.(via) Also, in 2008 the Burberry started their foundation. A philantropic organisation which helps young fashion people with their dreams. That, I call sharing……