wet Archives — Mimi BerlinMimi Berlin

Wet T-shirts, they have a history to tell! Mimi Berlin Blogger team dove into that sexy subject…. They became very popular in the 1970s and even kind of mainstream in 1977 when Jaqueline Bisset wore a white t-shirt while scuba diving in the Movie The Deep. Wet- Shirts Contests, they even have a Wikipedia page, originated in the 1940s, thanks to La Tomatina festival in Spain. Filmmaker Dick Barrymore claims in his memoir Breaking Even to have held the first wet T-shirt contest at Sun Valley, Idaho’s Boiler Room Bar in January 1971, as part of a promotion for K2 skis. We all know what a wet t-shirt contest looks like nowadays (if they still exist)…. end of story.
The second promotional Wet T-Shirt contest for K2 skis on March 10, 1971 at Aspen, Colorado’s The Red Onion restaurant and bar. Photo: Pat Bauman Archives (via k2skis)