For Victory. Even children could help out. A tiny part of World War 2 History.
Yesterday we found a Wonder Woman comic book in the attic, a re-print of the very first issue published in 1942. On the back we, at Mimi Berlin, noticed something we had never seen or had heard of before: United States savings bonds and stamps……
Based on the aggressive and successful Liberty Bonds campaign of World War I, the WWII war bonds program inspired 85 million Americans to purchase bonds and raise $185 billion for the war effort. Similar to modern-day government savings bonds, they gave a percentage of return over the initial investment 10 years after purchase. This war defense bond was purchased for $37.50 in 1942 and could eventually be cashed in for $50.
“Comic books published throughout the war heavily encouraged the purchase of bonds and stamps through endorsement by their characters”
Of course, comics were a considerable part of the war bond campaign. Cartoonist Al Capp’s “Li’l Abner” comic-strip characters promoted both the patriotism and practicality of purchasing bonds — not to mention appealing to a soldier’s libido with Capp’s curvaceous hillbilly sweetheart Daisy Mae as a pin-up girl. via 13thdimension.com
captainamerica_warbonds image via 13thdimension.com
“Of course, comics were a considerable part of the war bond campaign. Cartoonist Al Capp’s “Li’l Abner” comic-strip characters promoted both the patriotism and practicality of purchasing bonds — not to mention appealing to a soldier’s libido with Capp’s curvaceous hillbilly sweetheart Daisy Mae as a pin-up girl.”
“Comic books published throughout the war heavily encouraged the purchase of bonds and stamps through endorsement by their characters” (via/read more at 13thdimension.com)
From pin-up to patriot.
About Ms Lake’s hairstyle before and during the second World War: taming Veronica’s cascading blond manes.
Veronica Lake and her famous and very populair peek-a-boo or witch-lock hairstyle in 1942 (image via lisawallerrogerss)
Veronica Lake was so populair in the forties that women copied her hairstyle. In the clip below (is it propaganda or plain advertising?) Ms Lake was set an example for women who had to wear safety hats while working at the factory during the second World War. Because “The Lake’s eyeview is entirely out of place on a war production plant”/ “Uncontrolled hair will never stay in place”/”the rhytm of precision work can be upset resulting in faulty work”.
Veronica Lake “put glamour in it’s proper wartime place” and changed her hairstyle on camera in an, ironically, German-like-bunroll-style which was also cute but not so much sexy. The poor factory girls however had to put on even less sexy and seriously ugly hats at work. The, safe, uniforms were sold as “Industrial Fashions” to women in the USA.
We know it get’s kind of old: us, at Mimi Berlin, drooling over Prada each season again. But, c’mon! This season Ms Prada did it again!
She created this wonderful woman with so much visual personalities (this within one theme: yes a theme, we know that’s not “fashionable” nowadays but it is what it is: Forties Nostalgia) A sailor, a souvenir-doll, a tom-boy, a nurse, a pin-up, a lady, a tattoo artist, and the actual tattoo: all in one girl!
We don’t know how many models walked the runway but there wasn’t a similar outfit to be seen, still Miuccia Prada showed one persona. That seems unreal, but it’s not, it’s actually a very adequate illustration of what women (and men) are: Humans, with jobs, memories, hopes, needs etc. Pretty genius for a fashion show; remember we are looking at clothes! (and some darn fine craftsmanship and styling).
All images via vogue.com. Check the site out for more images and the review by Sarah Mower.