Tag Archives: youasme

youasme at museum van Loon

Posted on by
Reply
Goodmorning! Today is Sunday and, allover the world, it’s also fashionweek. Guess what?! We suggest you have a fashionable day………
At five o’clock you can visit Museum van Loon in Amsterdam, to get a preview of the new summer collection 2012 from one of our favourite labels Youasme-Measyou
Mohair sweater by Youasme-Measyou, Winter 2012
This preview is organized by salon/
You can visit salon/ till the 5th of feb. Check their site for more information.

Please let us know if you made it to this activity? By sharing a picture of the event on; Mimi-Berlins-Fanpage on Facebook. So we all can enjoy! That would be awesome! Thanks so much.

Mimi Blogger Team went to the preview, you can view our pictures here

The Global Diary

Posted on by
2
Goodmorning!
It’s Sunday and Mimi suggests you stay inside, so the tip for today is creative and indoorsy. ‘Communicating with images.’

Buyaaah, what an intriguing image combination, not sure why, but it just is. Mona’s picture (7/11/11) on the right, The Global Diary‘s answer, or comment, on the right.
Okay, let’s start the Sunday activity;
1) Take your camera (or phone)
2) Take a good look at your home.
3) Take a picture of the most meaningful, pretty, ugly, weird, lovable, crummy or interesting place (or person or meal or view or bodypart or chair etc.)
4) Send your picture to; me@theglobaldiary.com (add your name, age and the place the picture was taken)


The Global Diary will give their comment on your picture and share the combination in their Diary, which is yours and mine as well.

youasme measyou second collection

Posted on by
2
Last week end we visited the second Founder’s day of knitwear label youasme measyou.
They presented yet another beautiful detailed and balanced collection, in a surprisingly fresh colour scheme, I say; spring, here we come! The collection was presented at the new press office of schoon den boer. who just opened their offices in Amsterdam

Office with a view
Cleverly designed furniture
youasme-measyou collection spring/summer 2012
Trying on youasme measyou’s bamboo/silk top.
Congratulations Youasme-Measyou and Schoon den Boer!
We wish you all the good for this season!

Classics; # 1 Breton stripes

Posted on by
Reply

Classics; # 1 Breton stripes

Mimi’s notes on classics in pattern history: “The most interesting part of the classic pattern is that they are set in our memory.” Mimi Berlin altered a design by youasme by adding tags: a new take on the breton stripe. The first “youasmimi classic” was revealed during the collection presentation youasme-measyou S/S 2012

Mimi Berlin’s take on the Classic Breton Stripe: youasmimi, for knitwear label youasme (photocredits: Marten Tak)
Classics; # 1 Breton stripes. Iconic: Pablo Picasso
Classics; # 1 Breton stripes: Icon Brigitte Bardot
Classics; # 1 Breton stripes. Iconic: Jean Paul Gaultier
Icon wearing Icon

Continue reading →

The Global Diary

Posted on by
Reply
The Global Diary:
your entry on one side, our comment on the other side. 
This is becoming a truly beautiful diary, it’s all about sharing. Everyone can participate.
Send your picture’s to: me@theglobaldiary.com and they will share their view with all of us.
Initiated by MEASYOU and YOUASME.
photo on the right by Jan Willem Kaldenbach

New approach in fashion; interaction & sharing

Posted on by
Reply
An interesting new focus in fashion; SHARING

3 brands who felt the need to share, each in their own way;

Missoni; 

The Missoni family have chosen their most dear and fashionable friends for inspiration and to inspire. They also star in the latest S11 campaign. ‘Friends of Missoni‘ emphasizes the intention of interacting. It’s displaying family values, and the enjoyment of each others company across all kinds of generations Based on different styles, it involves photography, collage and video, turning fashion into an unexpected portrait gallery. Everybody is sharing with everybody. Peace………photo’s by Jeurgen Teller
YOUASME-MEASYOU; 
Building a business with the future customer base is the, for fashion brands, unique plan of Mark Vorstenbosch and Twan Janssen. Everybody can be a member of the family of founders by contributing €500,- (crowdfunding). Another fine example of this collective effort was last week’s presentation of their first collection (W11/12). All ‘models’ were friends or part of the founders family. Come to think of it, they were guests,  dressed in youasme-measyou. This way of presenting created a warm feeling of ‘togetherness’ despite everybody using their smartphones. They state their case by letting us use all kinds of apps. We are all invited to be active on their Global Diary (yes, you can join too!)  Perhaps needless to say, social media is also an important part of their concept.

Burberry Prorsum;
 The runway show (w11/12) was live streamed across the internet.  This is done by many more brands nowadays, but, it’s still sharing! Very special; After the show every coat is made available to the public to buy on Burberry.com until January 23. “Personalizing technology” is Bailey’s game plan. “It makes the whole world smaller, more intimate,” he said after the show. Sure, it’s a spur to sales, but it goes beyond that; Bailey’s acknowledgement of the universality of what he’s doing is as timely as the inescapability of the climactic conditions that inspired his latest work.(via) Also, in 2008 the Burberry started their foundation. A philantropic organisation which helps young fashion people with their dreams. That, I call sharing……