We attended the launch of the 10th issue of NRC DeLuxe magazine, this soiree was held at the Andaz Hotel in Amsterdam. The hotel (opened october 2012) is designed by Marcel Wanders, you would think this is a Boutique Hotel, but it’s an experience, according to the Andaz/Hyatt website. Everywhere your eyes wander they meet (Dutch) design and yes, that’s quite an experience.

It’s overwhelming, above the registration area with 3 huge (christmas?) bells filled with glittering chandeliers above the “desks”
The main lobby has an open plan filled with lights and elevators. The main theme in this hotel is Holland: red, white and blue, tulips, dutch tiles, the red light district etc. Are these walls the work of the Dutch artist Hugo Kaagman?

Behind the registration tables; a huge cupboard filled with Dutch Design allsorts. On the left, next to the red vase; a quirky photo of Queen Beatrix of the Netherlands (she’ll be princess from April 30th 2013) The black lamp is from moooi designed by Nika Zupanc.

The carpet is dutch-themed as well: A mix of Delft Blue patterns and the sailing routes from the Golden Age  (this info is from the top of our heads, do not quote without checking)
The view from the lobby into the restaurant, notice the big spoon shape hidden in a pattern of blue and white Dutch tile like pattern.
Tulip shaped chairs.
The restroom area with an intimate red-light-district (one of Amsterdam’s main attractions)
feel to it.

We came for the launch of the fashion issue of NRC DeLuxe magazine remember? So we had to walk through the garden to the Andaz Studio’s situated in the Keizersgracht building.

The painted wall belongs to the neighbours, it’s an eyecatcher!
Modern and funny statues in the garden of the Andaz hotel.

The Andaz Studio’s situated in the Keizersgracht building.
Ms Edelkoort was interviewed by Monique Snoeijen


Peter Vandermeersch, editor in chief of NRC Handelsblad with, in the middle Ms Edelkoort, trend forecaster and chief editor of DeLuxe magazine Monique Snoeijen. Ms Edelkoort guest curated this fashion issue (#10, March 2013) You can find more pictures taken at this soiree via our Party Page.

The Andaz Studio’s treat the eye to more rest, in comparison with the main building that is.

What a nice surprise, Mr Wanders himself walked into the hotel just as we left! Thank you for taking time to pose for us Mr Wanders, xoxo Horst Berlin

We had a lovely time! Thanks for inviting us NRC.