A trend in retrospect.
(Macaron; small, round and sweet cake, crisp on the outside, smooth and soft in the middle)
(Macaron; small, round and sweet cake, crisp on the outside, smooth and soft in the middle)
It all started at Ladurée a, tiny pastry shop in Paris. A store with history, glorious interior and lots of coloured macarons, which taste like heaven! Back in the days (20 years ago or so) the shop was noticed by fashion stylists, at work in Paris, from allover the world. We remember well taking the boxes back home, always. Nowadays Ladurée really targets the fashion market. This season, for example, they teamed up with Tsumori Chisato, to celebrate their 150th anniversary. They also branched out, candles, beauty, clothing accessoiries etc. have been added to their products. 
Lady Gaga Photographed by Terry Richardson for Harper’s Bazaar #2, 2011.
Nike Air Royal Macarons Pack which consists of sneakers in pastel color schemes.
The Marc Jacobs patisserie collection, apple, biscotti and pomegranate. Limited edition Summer 2010.
Bag ‘the Macaron layout’ Louis Vuitton
Kenzo, spring 2011
