Mamie Eisenhower wore Pink

The US presidential inauguration of Dwight D. Eisenhower in 1953 when Eisenhower’s wife Mamie Eisenhower wore a pink dress as her inaugural gown is thought to have been a key turning point to the association of pink as a color associated with girls. Mamie’s strong liking of pink led to the public association with pink being a color that “ladylike women wear.” The 1957 American musical Funny Face also played a role in cementing the color’s association with women.

Mamie Eisenhower in her pink inaugural gown, painted in 1953 by Thomas Stevens. (img via https://en.wikipedia.org/wiki/Pink) Continue reading →