‘Never standing Stll’ is the name of the latest Hong Kong Ballet campaign in celebration of their 40th anniversary. The art direction, typography and the video are made by Design Army, This design agency is, in their own words, a “Full Service Design Centric Agency”. Okay, they are based in Washington DC. What we really like about this campaign is that it mixes classical and pop references. That is done So well! After watching the video we, at Mimi Berlin, really need to see a performance by this ballet company. #bucketlist
Gotta Love this video! All the color! All the movements! All the references! All the fun! Brill!!
Hong Kong Ballet 40th Anniversary season brand video by Design Army
WE’RE NOT DECORATORS WHO CHANGE THE PAINT COLOR. WE’RE STRATEGIC BRAND ARCHITECTS WHO LOOK AT THE WHOLE PICTURE AND IMPACT EVERY ASPECT OF THE MODERN BUSINESS THROUGH THE LANGUAGE OF DESIGN.
During Milan Design Week 2019 in April we, at Mimi Berlin, favoured some designs. One of them is the ‘Blow Me Up’ lamp signed by Ingo Maurer, but designed by him, Theo Möller, and Maurer’s team. As the name suggests this is an inflatable lamp, in the shape of a tube and made of plastic. One part is transparent the other part comes in a couple of metallic bright colors. What we like about the design is it’s simplicity and also that you can use tie-grips to hang it up, it isn’t the perfect lamp at all! It retails for about €270,- though.
M’ Afrique Detached
‘Blow Me Up’ was on show at the Moroso showroom in Via Pontaccio 10. The design isn’t new, it’s from 2017, but because of the fact that Moroso and Ingo Maurer are partners that didn’t matter we guess. Moroso’s ‘M’ Afrique Detached‘ installation is dedicated to this new partnership, ànd to the 10th anniversary of the M’ Afrique outdoor collection produced by Moroso furniture. Part of the designs in the M’afrique collection are made by crafstmen from Africa. The Shadowy Chair by Tord Boontje, for example, is made with a weaving technique used for fishing nets.
“The inflatable tube Blow Me Up by Theo Möller, Ingo Maurer & Team was first presented at Euroluce 2017. It is flexible to use: You can lean it against a wall, fasten it to the ceiling or wall with small hooks and nylon cords. It comes wrapped up in a box and is pumped up by the user. The LED-strip illuminates the reflecting side of the tube, thus dispersing indirect light into the room. Since summer 2018 on, Blow Me Up will be available in two sizes, 120 and 180 cm with the option to choose in between four colours.” (read more ingo-maurer.com)
OMG, stop the presses!! Pearl Liaison, one of our favorite Drag Queens liked our Cheeseslicer post on Instagram! Can you believe that?! We, at Mimi Berlin, have got 1 second of attention from a famous person
But, Wait What?! The like seems to come from a fake account! Well too bad. Luckily we still have this golden kitchen utensil we got from our dear friend Eli Schäfer!
Patterns as Time is the name of the presentation of two Japanese design-studios; AtMa and Noiz, they both collaborated with DNP (Dai Nippon Printing) Innovative Design Center for Milan Design Week 2019. The presentation is clearly divided into 2 spaces: on the left, in full color, the installation ‘Time Printing’ by AtMa and ‘Patterns of Nature’ on the right in black, white and grey. The installations have in common that they are made in transparent layers and change colors in a subtle way. Walking through this installation is a fairytale-like experience, or maybe, if we get more poetic; a high-tech artificial fairytale forest where light, sound and color come to life. And, let’s not forget, this all is designed for your home. (or maybe for your store) It’s interior decoration.
The Good thing about collaborations
We, at Mimi Berlin, feel that i’ts always interesting to see ‘creatives’ and ‘techs’ working together because both disciplines can serve eachother to reach the next-level. Collaborations like this also can simply save time, so there’s more left to create new things. Why invent the weel if it’s already there, or why come up with ideas that already have been produced? What do you think? Let’s make some conversation below!
Click this link to read more about this presentation on the DNP site. If you are really interested the rest of their site is interesting because they are one of the largest printing companies worldwide. (it’s a very ‘dry’ website so you really need to dig hard.
Home Gone Wild is the name of the group exhibition by Swedish Design Moves Participating are 22 companies and several Swedish design institutes. We, at Mimi Berlin, visited the Home Gone Wild, or Hemma Gone Wild. (Hemma means Home we guess). presentation at the Fuorisalone (that’s in the city not at the fair) during Milan Design Week 2019.
Mimi’s take on the Home Gone Wild show.
We enjoyed this presentation very much because it gave a peak into what the future could hold for us; with a touch of humour to it. Next to showing not only wonderfully crafted furniture, this presentation could well be changing the mindset of how we handle interior-design today. How we decorate our home in the future, shifting priorities about design in general and gathered designs in our home. At least, that’s what we got out of it. Read the story below written by Swedish Design Moves.
When Nature takes over
For most Swedes, the idea of HEMMA (HOME) is closely linked to a strong connection with nature. While this relationship is often romantic, nature can also be something threatening. What happens when it takes over? Swedish Design Moves returns to Milan Design Week this year with HEMMA gone wild– a sequel to the 2018 exhibition, HEMMA – Stories of Home.
Curated and designed by Joyn Studio, HEMMA gone wild invites visitors to experience an abstract and playful vision of home, from hallway to living room and onwards through an unfolding scenography that showcases the best of Swedish design, drawn by curiosity and a mood of mystery.
Home is Hemma
Home is a place of refuge and security – but it can also be a place from which to escape. HEMMA gone wild explores the complex relationship that we have with home and the influences of both nature and technology as they shape our experience of living and our connectedness with the changing world around us. (read more at swedishdesignmoves.com)
There are press-days at the start of the Milan Design Week, and that has it’s perks. Not only can you visit venues without waiting in line (looooooong lines, for the most populair presentatons) but you also get press material. We, at Mimi Berlin, are press because we have a blog, where we share all things nice in life. We never really work hard to go everywhere and gather gifts, because that’s not a nice thing to do with your life. Anyhow we went to the press days at Ventura Centrale this year and here’s some images of limited edition stuff we took home.
Gifts for Free
Of course we don’t need: six bags, two plastic coins, one button and several booklets! Altough they are limited editions, what’s the use? We do really want to keep the catalogue from the Broken Nature exhibition at the XXII Triennale. Also, the booklet by Lensvelt we’d like to keep (’cause it’s photographed by JW Kaldenbach) but the rest? We will gladly share that with you; our readers!
How do I get my Free Gift of choice
Just leave a comment below and state what you want. First come first serve, you pay the postage fee. No strings attached but we do expect you to follow us on insta @mimiberlin_amsterdam on facebook @mimiberlinfanpage and here, on this blog. xoxo Mimi