Vitra at the Salone del Mobile 2018

Vitra

Vitra showcased everything they ever produced in a huge stand. Newest designs mixed with older ones in large mock-up rooms; in different styles and colorschemes: primary colors, in orange, and in a colder colorscheme with silver (introducing the limited edition Verner Panton chair in chrome.) and one in pastels. Furthermore there was an almost educational part to be seen at the salone del mobile fair: ‘classic’ designs by Charles and Ray Eames, Maarten van Severen, Jasper Morrison and Hella Jongerius, showcased in a way that you could see how they are made; a true ‘design showcase’. Also on show, in wooden cupboards as large as walls, were all the accessories produced by Vitra through the years, which was a nice interior-history lesson as well.

We, at Mimi Berlin, thought this was a very impressive and beautiful presentation.

As always; some images of what we desrcibed above. If you would like to read and see more information click to go to vitra.com

More reports on Milan Design week 2018 by Mimi berlin Blogger Team

Milan Designweek 2018 Dutch Design and Art at Museo Diocesano

Tutti Dutch at at Museo Diocesano in Milan

Dutch design mixed with Dutch art at the ‘Nothing New’ exhibition. At the same venue; Museo Diocesano in Milan, emerging Dutch design talent at ‘Bar Anne’ on show during Milan Designweek 2018.

Lensvelt

The Dutch (contract) furniture company Lensvelt made quite the bold statement during Milan Design Week 2018 with the exhibition: Nothing New at the Museo Diocesano in Milan. Lensvelt didn’t show new furniture, but mixed it’s previously produced design amongst art (installations). The Nothing New exhibition was curated by Maarten Spruijt, some of the works, including performances were especcially  made for the exhibition at Fondazione Lensvelt. (see all info under the images)

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The Emanuelle Chair: a Sex Icon made of Rattan

Emanuelle Chair

The Peacock chair became the Emanuelle Chair In the 1970s. This throne-like chair with a massive back made of rattan, became a tool for being sexy after the release of the film and the poster-image for the rated X movie Emanuelle; in which the lead-actress Sylvia Kristel posed topless in such a chair. (She did that, or had to, for many years to come.) It became an iconic image associated with sensuality and/or plain sex. Anyone who posed in a Peacock chair became sensual in an instant. And so, it those days you will find images from Julio Iglesias to Brigitte Bardot in a Peacock chair. Amazing!

Exotic Morticia Addams Chair

For people who were old enough to watch TV in the 1960s: you know the chair probably as being linked to the The Addams Family tv series. Mom Morticia Addams sat in one all the time. If you were born in the early 1900’s the peacock chair would have an exotic connotation to it as well, For the first time western culture came in touch with Asian design and materials.There lies the origins of the peacock chair: to be specific in the Philippines.

Twenty First Century designer adaptations of the Peacock chair
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Milan Design Week 2018: Friendly Furniture

Friendly Furniture or ‘no harm’ design

Maybe it’s us. Maybe it’s a trend: Friendly Furniture. At the Milan Design week 2018 we saw too many, too much:
Sofa’s disguised as Barbapapa. (from tacchini.it)
Rounded corners and edges; chairs, cupboards and even scissors seemed unharmful (as in babyproof).
Disproportional furniture and accessoiries making you feel small-sized. And, on top of it all; many of these designs are produced in pastel colors. (and in 70s like orange/brown colorschemes)

Oh: we almost forgot to mention the peaceful incense in the shape of a dove!

By the time we saw a presentation smiling at us we had enough of it; and longed for the next trend in line: which we predict will be no-fun, black, shiny and hard: furniture with edges designed to look uncomfortable and nasty!

PS:
Of course there is ‘no-fun’ design to be found; but it’s not yet fully descended, style und trendwise. Also a more divers colorscheme than the ‘baby-pastels’ were presented: we just feel that this trend is the most found in ‘design-land’ for the longest time.

More reports on Milan Design week 2018 by Mimi berlin Blogger Team

Advertising: Lavazza in your Face

The Lavazza Ad Campaign in Milan.

During Milan Design Week 2018 we were constantly confronted by Lavazza. We drank the actual coffee; at the Lavazza Tiny Bar by Toiletpaper in the Santa Teresa Library at the Brera design district, and at other locations. While drinking we were of course confronted by the merchandise itself and also; all across Milan city we saw the larger-than-life posters; many of them.

target-group

It has been a long time since we’ve felt we were in target-group. It used to happen all the time when we were younger, but nowadays there’s not so much stuff we have to buy, according to marketeers. Continue reading

Timothy Oulton’s Rocket/Rakete is Luxurious

Rocket/Rakete

‘Apollo’ is a very Luxurious lounge or seating area. It is a bespoke designer piece, created by Timothy Oulton Studio. This ‘Barbarella-esque‘ Rakete/Rocket is quite the decadent design; nobody has to have any use for it.
Furthermore the interior of the rocket is made with the most expensive and over the top luxury materials such as natural semi-precious stone. You can imagine that we, at Mimi Berlin, found this to be a very comfortable retreat.

Apollo was on show during the launch of Oulton’s new line ‘Noble Souls’ at the Brera Design Districtin in Milan. (buy here: timothyoulton.com)

More reports on Milan Design week 2018 by Mimi berlin Blogger Team