Seletti Flagship Store Amsterdam

At the opening of the Seletti store in Amsterdam

Mimi Berlin Blogger Team visited the opening of the Seletti Flagship Store Amsterdam just about a month ago. Seletti is an Italian furniture design brand known for it’s pop-culture-inspired products which bring humour and quality into your home. The store is situated in the Runstraat at number 22, that’s near the Prinsengracht. It’s hard to miss because the shopwindow boosts an overwhelming and very colorful tableaux-vivant.

studio job shopwindow opening selettistore amsterdam

Designer Shopwindow

In the shopwindow there’s a set-up of a complete, imaginary sidewalk-café made with designs by ‘Blow’. ‘Blow’ is the sub-brand that’s created by Dutch design Studio Job and Seletti in 2017. (@blowunofficial) Studio Job’s designers Job Smeets and Nynke Tynagel were part of this setting during the opening on November 8. They were signing products under the pink ‘Streetlamp Floor’. How fun!

More Important Collaborations

The store in Amsterdam carries more than only designs by ‘Blow’. Other well known collaborations, with a.o. Maurizio Cattelan’s and Pierpaolo Ferrari’s ‘Toiletpaper‘ brand and with the designer ‘Marcantonio‘, are for sale. In the back of the store you immediately will notice the furniture, carpet, mirrors and what have you not, designed by ‘Toiletpaper’. The downstairs space is dedicated to the work of Marcantonio. In this room lighting designs, mainly in white, are on display. Make sure you visit the store, it’s a joy to the eye and we are sure that you will find something nice to decorate your home with.

Seletti History

Don’t be fooled by the quirky and young image of Seletti. Like many Italian brands this company also has the family tradition in it’s DNA. The company is founded in 1964 by Papa Seletti. In those early days he started working with Chinese manufactures and gathered valuable production knowledge, which is still an asset for the brand nowadays. The current creative laboratory and designer team; Selab, is founded in 1988 by siblings Stefano and Maria Seletti, Vittorio Boni and Studio Badini.

Folded Elephants made in the 19th Century

Folded Elephants

Illustration is signed Van Straelen. The elephant that Charles and Ray Eames initially developed out of plywood in 1945 is available in plastic from Vitra. The Folded elephant is made from a single sheet of leather and produced by Deru in Germany in the 1960s (buy).

Candles in Artsy Shapes and Bright Colors

Candles

We, at Mimi Berlin, don’t care much for candles in our home, we aren’t the romantic type that way. The artsy Pillar candles (2018) by Lex Pott and the Hematite Candles (2015) by the Haas brothers made us wanna have a change of mind though. These usable and colorful pieces of wax art are SO over the top fun! Not only literally, they are huge, but also the shapes are spectaculair.

(Images via/courtesy of The Haas Brothers and Lex Pott)

Shapes

The shape of the Hematite collection are created by filling a panty hose with plaster, then binding them with ropes. They were made exclusively for Cultured magazine, in a limited edition, with the proceeds going to a good cause. They are sold out since they were made in 2015. Lex Pott’s Pillars “refer to the standardised pillar candles but are transformed into an eclectic palette of shapes” and colors. These wax totems are still for sale; for the addresses you can check lexpott.nl.

PS

We know we are writing about indoor candles on the fist day of Summer, a useless topic for the time of the year. But, in our defence, they are very pretty to look at so we wrote this post as a reminder for when the dark winterdays are upon us.
What do you think? Would you have these wax pillars in your home?

Hong Kong Ballet 40th Anniversary Video

Ballet

‘Never standing Stll’ is the name of the latest Hong Kong Ballet campaign in celebration of their 40th anniversary. The art direction, typography and the video are made by Design Army, This design agency is, in their own words, a “Full Service Design Centric Agency”. Okay, they are based in Washington DC. What we really like about this campaign is that it mixes classical and pop references. That is done So well! After watching the video we, at Mimi Berlin, really need to see a performance by this ballet company. #bucketlist

Video

Gotta Love this video! All the color! All the movements! All the references! All the fun! Brill!!

Hong Kong Ballet 40th Anniversary season brand video by Design Army

Design Army

WE’RE NOT DECORATORS WHO CHANGE THE PAINT COLOR. WE’RE STRATEGIC BRAND ARCHITECTS WHO LOOK AT THE WHOLE PICTURE AND IMPACT EVERY ASPECT OF THE MODERN BUSINESS THROUGH THE LANGUAGE OF DESIGN.

Design Army

Click for more on the topic of Dance, here on this blog.

Inflatable! Blow Me Up Lamp Designed by Ingo Maurer

Inflatable Lamp

During Milan Design Week 2019 in April we, at Mimi Berlin, favoured some designs. One of them is the ‘Blow Me Up’ lamp signed by Ingo Maurer, but designed by him, Theo Möller, and Maurer’s team. As the name suggests this is an inflatable lamp, in the shape of a tube and made of plastic. One part is transparent the other part comes in a couple of metallic bright colors. What we like about the design is it’s simplicity and also that you can use tie-grips to hang it up, it isn’t the perfect lamp at all! It retails for about €270,- though.

M’ Afrique Detached

‘Blow Me Up’ was on show at the Moroso showroom in Via Pontaccio 10. The design isn’t new, it’s from 2017, but because of the fact that Moroso and Ingo Maurer are partners that didn’t matter we guess. Moroso’s ‘M’ Afrique Detached‘ installation is dedicated to this new partnership, ànd to the 10th anniversary of the M’ Afrique outdoor collection produced by Moroso furniture. Part of the designs in the M’afrique collection are made by crafstmen from Africa. The Shadowy Chair by Tord Boontje, for example, is made with a weaving technique used for fishing nets.

Quote

“The inflatable tube Blow Me Up by Theo Möller, Ingo Maurer & Team was first presented at Euroluce 2017. It is flexible to use: You can lean it against a wall, fasten it to the ceiling or wall with small hooks and nylon cords. It comes wrapped up in a box and is pumped up by the user. The LED-strip illuminates the reflecting side of the tube, thus dispersing indirect light into the room. Since summer 2018 on, Blow Me Up will be available in two sizes, 120 and 180 cm with the option to choose in between four colours.” (read more ingo-maurer.com)

View more posts on Milan Design Week 2019 here on this blog