Gucci CCampaign

Gucci Spring Summer 2016 Campaign Film. “The director’s cut of the Spring Summer 2016 advertising campaign, a short film by Glen Luchford. Creative director: Alessandro Michele. Art director: Christopher Simmonds. (Music: “Goodbye Horses” from the motion picture “Married to the Mob”)” gucci.com

Picture the scene above in real life; Place youself in the Berliner U-Bahn-Passage (or any other subway/metro station you have to be on a daily basis) BOOM. Suddenly you are surrounded by a group of running kids, dressed, immaculately coordinated with each other, in extraordinary-expensive-colorful-silk-clothes-hats-shoes-sunglasses. Hahaha, now that would lighten up your daily route on the metro, wouldn’t it!?
If only this clip mimicked an inch of real-transportation-life, maybe it’s 1% of an inch of city center life in Paris, but certainly not, nothing, like in Berlin! (or any other city in the world)
No matter: dreams are dreams and this one is funny. With the bonus of getting to know all the Gucci products in a very casual way. Clever!

Below one of replies on this clip on Gucci’s YouTube channel we’d like to share with you. Not sure if we agree but it put a smile on our faces.

Public transportation seems to be a “thing” for the Spring/Summer Fashion season of 2016. The Prada boys and girls are travelling by public transport (in an unrealistic, graphic world). The Chanel show was a complete make-believe airport situation, and we’re sure there are many other examples to be found…