Seletti Flagship Store Amsterdam

At the opening of the Seletti store in Amsterdam

Mimi Berlin Blogger Team visited the opening of the Seletti Flagship Store Amsterdam just about a month ago. Seletti is an Italian furniture design brand known for it’s pop-culture-inspired products which bring humour and quality into your home. The store is situated in the Runstraat at number 22, that’s near the Prinsengracht. It’s hard to miss because the shopwindow boosts an overwhelming and very colorful tableaux-vivant.

studio job shopwindow opening selettistore amsterdam

Designer Shopwindow

In the shopwindow there’s a set-up of a complete, imaginary sidewalk-café made with designs by ‘Blow’. ‘Blow’ is the sub-brand that’s created by Dutch design Studio Job and Seletti in 2017. (@blowunofficial) Studio Job’s designers Job Smeets and Nynke Tynagel were part of this setting during the opening on November 8. They were signing products under the pink ‘Streetlamp Floor’. How fun!

More Important Collaborations

The store in Amsterdam carries more than only designs by ‘Blow’. Other well known collaborations, with a.o. Maurizio Cattelan’s and Pierpaolo Ferrari’s ‘Toiletpaper‘ brand and with the designer ‘Marcantonio‘, are for sale. In the back of the store you immediately will notice the furniture, carpet, mirrors and what have you not, designed by ‘Toiletpaper’. The downstairs space is dedicated to the work of Marcantonio. In this room lighting designs, mainly in white, are on display. Make sure you visit the store, it’s a joy to the eye and we are sure that you will find something nice to decorate your home with.

Seletti History

Don’t be fooled by the quirky and young image of Seletti. Like many Italian brands this company also has the family tradition in it’s DNA. The company is founded in 1964 by Papa Seletti. In those early days he started working with Chinese manufactures and gathered valuable production knowledge, which is still an asset for the brand nowadays. The current creative laboratory and designer team; Selab, is founded in 1988 by siblings Stefano and Maria Seletti, Vittorio Boni and Studio Badini.

5Vie District to-do-list for Milan Designweek 2019

5Vie

It’s that time of the year again: from April 7 through April 14 it is Milan Designweek time. Mimi Berlin Blogger Team decided to make and share our to-do-lists with you this year, for free! Our first list covers the so-called 5Vie Distict in the historic heart of Milan.

Group Exhibitions

Masterly; the Dutch pavilion dedicated to design and artisan craftsmanship made in the Netherlands situated at Palazzo Francesco Turati. (Via Meravigli 7) More Dutch Design: Connect is a site-specific (Via Cesare Correnti) installation by designer-duo Kiki van Eijk & Joost van Bleiswijk (with participation of Niels Hoebers, Sander Wassink and Michela Castagnaro) ‘The Litta Variations / Opus 5’ exhibition at Palazzo Litta (Corso Magenta 24). showcases several designers (a.o) Pro Helvetia, Mitterteich Porzellan, Japan Creative and Lithea.Local Milan introduces 44 designers from Australia and New Zealand, unfortunately we don’t know where (yet).

Solo Exhibitions

Chiesa di San Bernardino alle Monache (Via Lanzone 13) The exhibition L’Ultima Cera by Anton Alvares is commissioned by curator Nicolas Bellavance-Lecompte for Fonderia Artistica Battaglia as part of their new residency program for designers and architects to explore the lost wax technique for bronze. Alvares designed and built a huge machine which he named the Extruder. Sounds fierce, Mimi Blogger Team is curious! Camp Design Gallery (via Giovanni Segantini 71. Metro Porta Genova & Romolo) has the work of Adam Nathaniel Furman on exhibit. A colorful furniture-collection made in collaboration with the historical laminates company Abet Laminati. Mimi Berlin loves both plastic and traditional craftsmanship so we’ll make a stop at this gallery. The basement of SIAM (via Santa Marta 18) hosts the exhibition ‘Human Code’ by Roberto Sironi. Sironi is interested in rituals and uses anthropological references in his designs, sounds promising. We’ll probably visit that exhibition as well.

Shoppings

The Fattobene Pop-Up Shop (Corso Garibaldi, 46. Metro: Lanza / Moscova. Tram: 2 / 4 / 14 Arena) Fattobene (well made in Italian) is an online shop, a platform and an archive dedicated to rediscovering everyday and iconic italian objects, food (packaging) etc. Lesley Luxury Vintage; clothing store located at the via San Nicolao 3a. We will also visit the Ottica San Maurilio (via San Maurilio 14) ’cause we need new glasses/spectacles.

Party

Seletti-Design Pride (April 10/ 6:00PM /Piazza Castello corner Via Minghetti) “the most democratic party of Milan Design Week”. We, at Mimi Berlin won’t be attending this party though.

(5Vie art+design produces and curates exhibitions furthermore 5Vie “represents workshops, crafts, galleries, shops and showrooms in this area focusing on one-of-a-kind pieces,art design and the crosscontamination among the various arts” -5vie.it)