Seletti Flagship Store Amsterdam

At the opening of the Seletti store in Amsterdam

Mimi Berlin Blogger Team visited the opening of the Seletti Flagship Store Amsterdam just about a month ago. Seletti is an Italian furniture design brand known for it’s pop-culture-inspired products which bring humour and quality into your home. The store is situated in the Runstraat at number 22, that’s near the Prinsengracht. It’s hard to miss because the shopwindow boosts an overwhelming and very colorful tableaux-vivant.

studio job shopwindow opening selettistore amsterdam

Designer Shopwindow

In the shopwindow there’s a set-up of a complete, imaginary sidewalk-café made with designs by ‘Blow’. ‘Blow’ is the sub-brand that’s created by Dutch design Studio Job and Seletti in 2017. (@blowunofficial) Studio Job’s designers Job Smeets and Nynke Tynagel were part of this setting during the opening on November 8. They were signing products under the pink ‘Streetlamp Floor’. How fun!

More Important Collaborations

The store in Amsterdam carries more than only designs by ‘Blow’. Other well known collaborations, with a.o. Maurizio Cattelan’s and Pierpaolo Ferrari’s ‘Toiletpaper‘ brand and with the designer ‘Marcantonio‘, are for sale. In the back of the store you immediately will notice the furniture, carpet, mirrors and what have you not, designed by ‘Toiletpaper’. The downstairs space is dedicated to the work of Marcantonio. In this room lighting designs, mainly in white, are on display. Make sure you visit the store, it’s a joy to the eye and we are sure that you will find something nice to decorate your home with.

Seletti History

Don’t be fooled by the quirky and young image of Seletti. Like many Italian brands this company also has the family tradition in it’s DNA. The company is founded in 1964 by Papa Seletti. In those early days he started working with Chinese manufactures and gathered valuable production knowledge, which is still an asset for the brand nowadays. The current creative laboratory and designer team; Selab, is founded in 1988 by siblings Stefano and Maria Seletti, Vittorio Boni and Studio Badini.

On Exhibit in Enkhuizen: Fashion and the Sea

On Exhibit in Enkhuizen: Fashion and the Sea

Yesterday we went to the opening of Fashion and the Sea at The Zuiderzee Museum.

First we have to explain a bit about the Zuiderzee and it’s museum: The Zuiderzee Museum in Enkhuizen, The Netherlands, revives stories of people who once lived on the shores of the Zuiderzee. The Zuiderzee (means “southern sea” in Dutch) was a shallow bay of the North Sea in the northwest of the Netherlands. In the 20th century the majority of the Zuiderzee was closed off from the North Sea and the salt water inlet changed into a fresh water lake and polders (artificial land) Enhuizen is a old, pittoresque fisherman’s village, which is almost an open air museum itself.

The museum invited ArtEZ Institute of the Arts, Arnhem to use its Zuiderzee heritage as a basis for new designs. First and second year students from the Department of Fashion Design designed outfits. Second and third year Creative Writing students wrote ballads for these designs: All using the Zuiderzee as inspiration source.

The Curators of ArtEZ Fashion Design created a ‘flagship store’ with outfits, movies, crafts details and ballads. All this set around a large table made of the newspaper magazine ‘Fashion and The Sea’ -’Nets, Wind & Water’ which accompanies the exhibition. Used as a focal point, the table incorporates movies, inspirational pieces and design which demonstrate how students become designers within a period of four years.

The “end result” of those 4 years is shown at the start of the exhibition. An overview of outfits, chosen from various final exam collections, which have something to do with sea, boats, water etc. The mannequins are set up high in the air, accompanied by a modern day ballad set to music and a film of waves, creating an almost catwalk like experience viewed from below sea level. We experienced this as a very poetical way of showing clothes, nice!

All together a wonderful exhibition which is worth a visit, come early in the day and take your time, there’s a lot to see! (May 22/October 20, 2015)

See some more (party) snaps HERE