Seletti Flagship Store Amsterdam

At the opening of the Seletti store in Amsterdam

Mimi Berlin Blogger Team visited the opening of the Seletti Flagship Store Amsterdam just about a month ago. Seletti is an Italian furniture design brand known for it’s pop-culture-inspired products which bring humour and quality into your home. The store is situated in the Runstraat at number 22, that’s near the Prinsengracht. It’s hard to miss because the shopwindow boosts an overwhelming and very colorful tableaux-vivant.

studio job shopwindow opening selettistore amsterdam

Designer Shopwindow

In the shopwindow there’s a set-up of a complete, imaginary sidewalk-café made with designs by ‘Blow’. ‘Blow’ is the sub-brand that’s created by Dutch design Studio Job and Seletti in 2017. (@blowunofficial) Studio Job’s designers Job Smeets and Nynke Tynagel were part of this setting during the opening on November 8. They were signing products under the pink ‘Streetlamp Floor’. How fun!

More Important Collaborations

The store in Amsterdam carries more than only designs by ‘Blow’. Other well known collaborations, with a.o. Maurizio Cattelan’s and Pierpaolo Ferrari’s ‘Toiletpaper‘ brand and with the designer ‘Marcantonio‘, are for sale. In the back of the store you immediately will notice the furniture, carpet, mirrors and what have you not, designed by ‘Toiletpaper’. The downstairs space is dedicated to the work of Marcantonio. In this room lighting designs, mainly in white, are on display. Make sure you visit the store, it’s a joy to the eye and we are sure that you will find something nice to decorate your home with.

Seletti History

Don’t be fooled by the quirky and young image of Seletti. Like many Italian brands this company also has the family tradition in it’s DNA. The company is founded in 1964 by Papa Seletti. In those early days he started working with Chinese manufactures and gathered valuable production knowledge, which is still an asset for the brand nowadays. The current creative laboratory and designer team; Selab, is founded in 1988 by siblings Stefano and Maria Seletti, Vittorio Boni and Studio Badini.

Søstrene Grene and Plan International Partner-Up

Søstrene Grene

Søstrene Grene is een Deense retailketen, opgezet door de Grene familie in 1973. Søstrene Grene (de Gezusters Grene in Deens) heeft maar liefst 13 winkels in Nederland en twee in België. De producten die te koop zijn worden ontworpen met creativiteit, geluk en plezier (‘hygge’ in Deens) en het concept van “Slow Living” in gedachte. De winkel heeft een ruim assortiment aan producten voor huis, keuken, knutselen, feest, kantoor, en kinderen. Prijzen zijn laag; een afdruiprekje heb je al voor €4,89. Wij, van Mimi Berlin, hebben de winkel nog niet bezocht maar we zijn erg benieuwd! (scroll down for English text)

Koop water doneer aan Plan International

Plan International en Søstrene Grene starten een drie jaar durende samenwerking met als doel gelijke kansen voor alle kinderen, met een nadruk op meisjes. Bij de keten gelooft men dat er meer gelijkheid moet zijn op deze wereld. Wanneer iedereen elkaar als zussen behandelt, zal de wereld een mooiere plek worden. Met deze gedachte is de samenwerking van start gegaan, waarbij een deel van de opbrengst van kartonnen waterkartonnen aan Plan International gedoneerd wordt.
Per verkochte karton, van €0,66 wordt €0,10 gedoneerd aan Plan International. Daarnaast zal Søstrene Grene, ongeacht hoeveel waterkartonnen verkocht worden, het eerste jaar minstens €53.500 doneren. Als er meer waterkartonnen verkocht worden, zal dit bedrag nog hoger worden. Plan International zal het gedoneerde geld gebruiken waar zij het nodig vinden.”

Buy Water, Donate to Plan International

Plan International and Søstrene Grene start a three-year partnership with the aim of equal opportunities for all children, with an emphasis on girls. The chain believes that there should be more equality in this world. When everyone treats each other like sisters, the world will become a more beautiful place. With this in mind, the collaboration started, with part of the proceeds from cardboard waterboxes being donated to Plan International.
To be exact € 0.10 is donated to Plan International for every € 0.66 cardboard waterbox. In addition, regardless of how many waterboxes are sold, Søstrene Grene will donate at least € 53,500 in the first year. If more water boxes are sold, this amount will be even higher. Plan International will use the donated money where they find it necessary.

sostrenegrene.com

Mimi Berlin’s Fashion Fest #6

Mimi Berlin’s Fashion-Fest #6: Dutch Cheerleading Squad: Cheering for Ourselves, November 2016.mimi berlin fashion fest 6 Braggin’ and boastin’ has never been so much fun! VUFU&FE (von uns für uns & für euch.)
In this self-portrait we are having fun cheering for each other: this group of friends and colleagues are all creative minds from The Netherlands. In daily life these people are trying to make the world a prettier place; by creating visual delicacies. The portrayed are working, behind the scenes, in fashion (illustration), dance and art (direction). They really like to dress up and they have a fascination with cheerleaders in general. Continue reading

& Other Stories x Clare Vivier

& Other Stories x Clare Vivier

& Other Stories will launch it’s second co-lab with designer Clare Vivier this spring/ summer season. The collection is filled with all kinds of lovely (& reasonably priced) bright colored leather goods, like bags, shoes, and accessories such as wallets and tassels.  This collection is also a chance for us to meet the daughters of Meryl Streep; these 3 girls “The Gummar Sisters”, are the models for  Clare Vivier’s campaign with & other stories. Grace, Mamie and Louise Gummar are friends of the designer, they just look like their mother don’t you think? They were photographed by Stephen Shore in Los Angeles.

The Clare Vivier Co-Lab collection is available at & Other Stories on 5 March 2015. (images Stephen Shore for & Other Stories)

Charlotte Gainsbourg X CURRENT/ELLIOTT

Charlotte Gainsbourg X CURRENT ELLIOTT

Current/Elliott creative director Serge Azria and Charlotte Gainsbourg created a special capsule collection ; Effortless Chic, Contemporary Classics with a Parisian Twist is a good way to describe this collection. The first collection has about 40 pieces that range from denim pants to corduroy outerwear to tailored wool suits, Our favorite is the petite pants in black leather. Continue reading

All You Ever Wanted to Know About Patricia Urquiola

All You Ever Wanted to Know About Patricia Urquiola. ‘Patricia Urquiola by EH&I Live’ offers an intimate (near-live) insight into the personality, career and versatile portfolio of this highly successful, Spanish-born architect and designer – from the nineties to the most recent products for Moroso, Rosenthal and Flos. Produced by leading Dutch design and lifestyle glossy Eigen Huis & Interieur, this first issue of EH&I Live provides its readers with a truly new experience of the magazine format, offering interactive navigation through interiors around the world and twelve video interviews with Patricia Urquiola. This (free!) iPad magazine is a must for design aficionados around the world.