Dutch fashion designduo Schueller De Waal (SDW) presented their vision on fashion in an autonomous presentation at Palais de Tokyo, Paris: a Fashion Film Installation. The film: ‘Gateway To Fashion’ is starring Dutch topmodel Iekeliene Stange acting as the ‘Fashion Therapist’. She guides us to ‘The Gateway To Fashion’.
Diane Pernet gets a handmassage. at te Fashion Therapy project by Schueller De Waal. (in front seen from the back)
SDW lookbook Spring-Summer 2019
(image credits film: Director: SDW STUDIO Fashion Therapist: Iekeliene Stange Director of Photography: Lonneke van der Palen Digital Art: Max de Waard Sound Design: Bea1991 Hair and Make-Up: Bastien Zorzetto. lookbook: Model: Valeriya Shae. Event Photography: Team Peter Stigter)
The presentation of this conceptual Fashion Film Installation was planned smartly at the end of Paris Fashion Week. SDW offered the audience (“fashion victims or victims of fashion”) time to reflect and to slow down, by watching the film “Fashion Therapy” in comfortable furniture, whilst getting a massage. (And maybe more soothing things, we don’t know. Sadly to say, Mimi Berlin Blogger Team was visiting Berlin, the heimat.)
This presentation is categorized under art-direction rather than design. SDW didn’t create a new collection. Instead they re-styled all of their former collections into a new concept for Spring-Summer 2019.
We are exited to find out when, or if, the duo ever are going to design a pret-a-porter collection again. Will they be SDW (S(eeking)D(esign)W(ellbeing) Studio; art-directors and stylists from now on? They are doing very well in all disciplines, so wir sind gespannt about their future work! By the way; their last newly designed collection was for Winter 2018/2019. Click for links and more info below. Continue reading →
We all heard the news by now that Interview Magazine won’t be published anymore, it’s deceased of bankruptcy. We think it’s horrible for the employees. But for us, at Mimi Berlin that isn’t really sad news. Why not? you ask of us, well maybe some explanaton is in order here.
All you ever wanted to know about Interview Magazine
The first issue of the glamorous newspaper was published in late 1969. Yes, let that sink in for a moment; it was in the previous century! The magazine was started by Andy Warhol (1928-1987) and John Wilcock (also one of the five co-founders of the New York Village Voice newspaper.) Interview was a so-called underground platform. The magazine was very populair in the 1970’s and was read by the in-crowd of the entire globe. The iconic covers, made by Richard Bernstein (1939-2002) from 1972 to 1989, date from that period.
Full Plastic Jacket by Graham Hughes is a short stop-motion animation using toy plastic army men in a Lego town. A patrol are ambushed in the ongoing war between green and grey. (via Graham Hughes on YouTube)
A tale written by Beatix Potter and ‘told’ by the Royal Ballet. Watching this clip is an easy-going, friendly way to start the day (in our opinion) Have a nice one! xoxo Mimi
“Tales of Beatrix Potter was created in 1971 for a film, bringing alive with astonishing accuracy the famous images and stories of Beatrix Potter. The dancers of The Royal Ballet are dressed and masked to look just as we know them from the illustrations.” (via and see more youtube Royal Opera House))
Tonight we’ll celebrate the Birthday of Mrs J., Happy B-Day to you Mrs J.! Mrs J is a Global citizen with a free spirit, home is wherever she decides to live, in her case it’s everywhere. Mr and Mrs J. report back to Mimi Berlin once in a while with topics they see fit.