Post-World War II Sunray Therapy

Posted on 29/04/2017 by Mimi Berlin Amsterdam

Post-World War II Sunray Therapy

“Post-World War II, until the Sixties, ‘sunray therapy’ — the therapeutic use of ultra-violet lamps — was widely championed across the UK as an antidote for everything from throat infections to acne.” (via dailymail.co.uk)

We think these images of the sunray therapy rooms are simply stunning! Just sharing. Have a nice day! xoxo Mimi Berlin

Post-World War II ‘sunray therapy’ was widely championed across the UK as an antidote for everything from throat infections to acne Read more: http://www.dailymail.co.uk/femail/article-2635599/For-years-doctors-prescribed-sore-throats-childhood-acne-How-sunray-therapy-ultra-violet-lamps-generation-risk-cancer.html#ixzz4fZ4nmJ00 Follow us: @MailOnline on Twitter | DailyMail on Facebook

Children undergoing sunray treatment at Manchester’s Open Air School for Delicate Children on March 16, 1939 Read more: http://www.dailymail.co.uk/femail/article-2635599/For-years-doctors-prescribed-sore-throats-childhood-acne-How-sunray-therapy-ultra-violet-lamps-generation-risk-cancer.html#ixzz4fZ4fguFU Follow us: @MailOnline on Twitter | DailyMail on Facebook

These women, all Metropole Cinema attendants, take part in a tanning session in a 1930s solarium. As they sit in front of the sunlamps, goggles protect their eyes Read more: http://www.dailymail.co.uk/femail/article-2635599/For-years-doctors-prescribed-sore-throats-childhood-acne-How-sunray-therapy-ultra-violet-lamps-generation-risk-cancer.html#ixzz4fZ4iz39t Follow us: @MailOnline on Twitter | DailyMail on Facebook

Staying healthy with ultra-violet lamps (and goggles)

Normcore/Healthgoth/Athleisure

Posted on 21/05/2015 by Mimi Berlin Amsterdam

Normcore/HealthGoth/Athleisure

Last year’s fashion trends/Moutarde après le Repas. According to Dazed Magazine Normcore, Healthgoth and Athleisure were the top 3 most googled buzzwords in 2014. These hybrid words describe fashion trends, which have in common that they aren’t just trends but a lifestyle. Or so they are described if they are to be explained.

Normcore. From Dazed Autumn/Winter 2014 issue: all clothes and jewellery by Chanel; socks by Hanes Photography Charlie Engman, styling Emma Wyman

Healthgod, image from helthgodcommunityjuly192014

But we all know they ARE fashion trends.

Normcore is a unisex fashion trend characterized by unpretentious, average-looking clothing. “Normcore” is a portmanteau of the words “normal” and “hardcore”. The word first appeared in webcomic Templar, Arizona before 2009 and was later employed by K-Hole, a trend forecasting group, in an October 2013 report called “Youth Mode: A Report on Freedom” (http://en.wikipedia.org/wiki/Normcore) A subculture based on conscious, artificial adoption of things that are in widespread use, proven to be acceptable, or otherwise inoffensive. Ultra-conformists.(http://www.urbandictionary.com/define.php?term=normcore) Meet Norma Normcore (http://www.vogue.co.uk/news/2014/03/21/normcore-fashion-vogue—definition)

Health Goth is an aesthetic revolving around biotechnology, monochrome sportswear, fetish culture, extreme cleanliness, and rendered environments. Healthgoth has roots in “street goth” but focuses on trans-humanism, Net art, technical sportswear, bionic body parts, combat gear and an understanding of whole body and mental health. (http://en.wikipedia.org/wiki/Health_goth) Originated, April 2013 by the Healthgod Community on Facebook (https://www.facebook.com/healthgothofficial/timeline) Health Goth Is More Than A Fashion Trend (http://www.huffingtonpost.com/2014/10/17/health-goth-clothing-fitness-trend_n_5999482.html) More mainstream at healthgoth.com; encourages physical fitness, DIY culture, is anti corporate worship and idleness (http://www.healthgoth.com/)

Healthgoth is the new Athleisure (http://www.style.com/trends/fashion/2014/2015-fashion-trends-health-goth) But it seems to us it’s a friendlier version of healthgoth for the masses.

Athleisure of course defines the mix of high-fashion and high-performance sportswear. or; wear your fitness gear to work. Beyoncé and Topshop Team-Up For Ath-leisure Brand. In Topshop London for Fall 2015 (http://wwd.com/fashion-news/intimates-activewear/beyonc-to-collaborate-with-topshop-8004014/) Why you will soon be wearing gym-ready gear even if you don’t want to work out (http://www.theguardian.com/fashion/2015/jan/01/athleisure-beyonce-topshop-style-trend-gym-ready-gear)

Just so you know, and can be ready for the next “I’ts-a-lifestyle-trend”