A Day in the Life of Bettina Ballard
“Bettina Ballard’s busy day” Photo’s by Nat Farbman. (via LIFE) Published March 1951, in LIFE magazine.
Bettina Ballard was the fashion editor of Vogue Magazine Through the 1940s and 1950s.
“Bettina in a belted hotel robe holds a morning conference in her room at 8:00am with photographer John Rawlings and Vogue assistants Babs Simpson and Mary Haas.”
Bettina Ballard arriving at Balenciaga at 9:15am to select clothes while wearing a Balenciaga suit. In the car are the coats and hats of the other fashion houses she will visit that day.
“At 10:15am, she arrived for the Schiaparelli opening and wore a Schiaparelli coat over her Balenciaga suit. She also greeted Bergdorf Goodman buyer Jessica Daube before finding her seat”
“At Schiaparelli, Vogue editor Bettina Ballard sat next to Carmel Snow, the editor in chief of rival magazine Harper’s Bazaar. That definitely doesn’t happen today! “
“After another change of clothes, she attended the Dior show wearing a black Dior suit. She sat next to Michel de Brunhoff the editor of French Vogue. “
“Designer clothing can be borrowed and sent around the world for photo shoots today but in 1951, night studio sessions were the only way clothes could be obtained from the fashion houses who also needed them to show buyers. At midnight, Bettina and photographer John Rawlings direct models at a shoot.”
“At 2:00am while most of today’s editors might be at a party, Bettina checks photos taken during the day and eats a late dinner. She will decide what to send to Vogue
editor Jessica Daves in New York and then will finally go to bed. In 1960, Bettina Ballard published a memoire In My Fashion
whichfurther chronicles her life in fashion. It’s one of the only vintage books I don’t own but I can’t wait to read it! Bon Weekend!”
“Bettina Ballard dined at the home of designer Jacques Fath with among others that included Duchesse de Brissac and Countess de Rosenberg. ”
We guess it’s still give and take, Work hard/Party hard, in the world called fashion as we know it today. (Thahanks for the underscripts/images habituallychic)