image by mimi berlin made in Voorschoten, The Netherlands
Gadget on planter (plastic on plastic)
Toad armchair, 1968 Polyester resin 30,3 x 44 x 36,2 inches Édition Résine d’Art O. Haligon
Mimi Berlin started using Instagram (@mimiberlin_amsterdam) on a frequent basis a whiile ago. Due to that fact we forget to post the images we make ourselves on this blog. Which, to us, is a shame, since we intend to keep this blog forever and make it our own encyclopedia. The first two images are made by us, the last one is the toad chair designed by Claude and François-Xavier Lalanne. (image via jousse-entreprise.com)
People sometimes ask of us; what is it that you do Mimi Berlin? You keep posting these random images with equally random topics…. Well, we answer, we read these images. Just as important; we edit them, not with Photoshop, but we like to combine images to create new visions or ideas, or to ‘write down’ what’s in our minds, so we don’t forget.
931 Ad Lucky Strike Cigarettes American Tobacco Broadway Actress Leone Sousa
A Lucky Strike advert from the 1930s showing the supposed health benefits of smoking. Source: tobacco.stanford.edu, available here.
Edward Bernays’ Green Campaign for Lucky Strike.
The women who smoked In the 1930s didn’t like the green color of the Lucky Strike packages. Edward Bernays set up a major campaign “to convince women that green was the new black.” With assistance from editors at Vogue and Harper’s Bazaar, green began to dominate the fashion world. He came up with the “Green Ball” held in 1934 in New York, featuring some of the city’s most prominent socialites.” (read more neatorama.com)
Edward Bernays for Lucky Strike.
In the late 1920s, American Tobacco Company chairman George Washington Hill wanted to gain the female market for his Lucky Strike cigarettes; so he hired Edward Bernays. Bernays PR company came up in the with the idea to market cigarettes as ‘Torches of Freedom’ Bare in mind that in the 19th century smoking for women in public was not done at all.
During the New York Easter Parade in 1929, “a young woman named Bertha Hunt stepped out into the crowded fifth avenue and created a scandal by lightning a Lucky Strike cigarette. The incident was highlighted even more because the press had been informed in advance of Hunt’s course of actions, and had been provided with appropriate leaflets and pamphlets. What they did not know was that Hunt was Bernays’s secretary and that this was the first in a long line of events that was aimed at getting women to puff. Bernays proclaimed that smoking was a form of liberation for women, their chance to express their new found strength and freedom.” (read more yourstory.com) That worked well! Lucky Strike sold “40 billion cigarettes in 1930 compared to 14 billion just five years earlier” (read more) historyisnowmagazine.com
It’s things-from-the-past-you-should-see-week, an educational program at Mimi Berlin.
It’s that time of the year again; Fashionweek is held in MIlan, Paris, London and New York (Also in lot’s of other cities but they are less important to cover for our trend stories, the “Big-Brands” only show at the fashion capitals) We noticed a lot of green sweaters on the runway, with and without artwork, mostly knitted. Our fashion tip of the week is: Yes, you guessed right; Buy yourself a green sweater and be the fashion forward guy on the block! (All images via style.com)
The Adventure Time BMO Interactive Buddy with Game Controllers for iPad Mini
Adventure Time, brothers Finn and Jake
BMO is a living video game console, portable electrical outlet, music player, roommate, camera, alarm clock, toaster, flashlight, strobe light, skateboarder, friend, soccer player, video editor, video player, tape player and Chef. BMO looks like a half-Macintosh half-Game Boy Color with Atari 2600 controllers. It also shares some traits with a Vectrex. BMO is a medium-sized teal/blue-green handheld gaming device, sometimes appearing with one or two controllers attached to it. When it is not being played it has an 8-bit face. (via/read more) He, or it, appears in the animated series Adventure Time created by Pendleton Ward in 2008, which is aired by Cartoon Network. BMO’s image is good for some fine merchandise like the ones above but we’ve also seen watches and notebooks to die for! Continue reading →