‘Never standing Stll’ is the name of the latest Hong Kong Ballet campaign in celebration of their 40th anniversary. The art direction, typography and the video are made by Design Army, This design agency is, in their own words, a “Full Service Design Centric Agency”. Okay, they are based in Washington DC. What we really like about this campaign is that it mixes classical and pop references. That is done So well! After watching the video we, at Mimi Berlin, really need to see a performance by this ballet company. #bucketlist
Gotta Love this video! All the color! All the movements! All the references! All the fun! Brill!!
Hong Kong Ballet 40th Anniversary season brand video by Design Army
WE’RE NOT DECORATORS WHO CHANGE THE PAINT COLOR. WE’RE STRATEGIC BRAND ARCHITECTS WHO LOOK AT THE WHOLE PICTURE AND IMPACT EVERY ASPECT OF THE MODERN BUSINESS THROUGH THE LANGUAGE OF DESIGN.
Sympany is a textile recycling social enterprise from The Netherlands, it collects and re-purposes used clothing in order to fund charitable projects. The gathered second-hand clothes are being sold a.o. in African countries. (specifically to Zambia, Malawi, DR Congo and Angola) The used clothes are also being recycled into cleaning cloths and insulation material and they are upcycled into ‘new fabrics’ as well.
The launch at Magazijn in Amsterdam, behind the sewing machine: Vita Stasiukynaite, student at the fashion dept at the Rietveld Academy.
Embroidery-artist Victoria Villasana’s embelishment of the black and white photography by JW Kaldenbach. imagecredits: mimi berlin blogger team
Invite for the launch. imagecredits: bysympany.nl
BySympany is a new initiative in which funds are generated by collaborating with (sustainable) fashion brands. The collab with Dutch jeanslabel Kyuchi is the first in line: ‘By Sympany By Kuyichi created jeans with upcycled rags. (20% of the jeans consist of recovered fibres) Continue reading →
Dutch One-Woman Campaign HEY, HEY, HEY: COME ON, VOTE!
In The Netherlands it’s almost time to vote; to be precise on the15th of March 2017. Four days ago Ms Roosje Klap, graphic designer by trade, decided to start a “one-woman campaign” trying to reach as much people as possible to go and vote.
This one-woman campaign soon became a more-people-campaign, not only did Ms Klap designed slogan sweatshirts (made in a very limited edition) but also posters and stickers. You can also join the campaign, we suggest you do… Read on to see how, it’s easy>> Continue reading →
931 Ad Lucky Strike Cigarettes American Tobacco Broadway Actress Leone Sousa
A Lucky Strike advert from the 1930s showing the supposed health benefits of smoking. Source: tobacco.stanford.edu, available here.
Edward Bernays’ Green Campaign for Lucky Strike.
The women who smoked In the 1930s didn’t like the green color of the Lucky Strike packages. Edward Bernays set up a major campaign “to convince women that green was the new black.” With assistance from editors at Vogue and Harper’s Bazaar, green began to dominate the fashion world. He came up with the “Green Ball” held in 1934 in New York, featuring some of the city’s most prominent socialites.” (read more neatorama.com)
Edward Bernays for Lucky Strike.
In the late 1920s, American Tobacco Company chairman George Washington Hill wanted to gain the female market for his Lucky Strike cigarettes; so he hired Edward Bernays. Bernays PR company came up in the with the idea to market cigarettes as ‘Torches of Freedom’ Bare in mind that in the 19th century smoking for women in public was not done at all.
During the New York Easter Parade in 1929, “a young woman named Bertha Hunt stepped out into the crowded fifth avenue and created a scandal by lightning a Lucky Strike cigarette. The incident was highlighted even more because the press had been informed in advance of Hunt’s course of actions, and had been provided with appropriate leaflets and pamphlets. What they did not know was that Hunt was Bernays’s secretary and that this was the first in a long line of events that was aimed at getting women to puff. Bernays proclaimed that smoking was a form of liberation for women, their chance to express their new found strength and freedom.” (read more yourstory.com) That worked well! Lucky Strike sold “40 billion cigarettes in 1930 compared to 14 billion just five years earlier” (read more) historyisnowmagazine.com
It’s things-from-the-past-you-should-see-week, an educational program at Mimi Berlin.