Window shopping in Milan is one of Mimi’s greatest pleasures. This week is all about furniture and industrial design ’cause it’s Milan Design Week #mdw19, but we do need our fashionfix so we took a stroll along the shop windows of the high-end fashion brands in the area around the Via Montenapoleone. Below some pictures we made for y’all, who don’t have the time to go shopping for fashion design.
From Industrial to Discotheque to Safari
From the top of our heads (and thus in a nutshell) we could not help but spot the following ‘trends’. ‘Discotheque’ with neon colors, hologram, shine and glitter in silver, gold and bright colors. ‘Industrial’ with neon lights, concrete, silver detailing and transparency or plastic. On the ‘Safari’ side of the ‘shop-window-spectrum’ in Milan: animals, in particular the giraffe, monkeys and birds. Furthermore we’ve seen some tie-dye, at Prada and Stella McCartney only, and of course the color pink in all kinds of romantic shades.
Shop windows with a very romantic and girlie vibe, in pink: from pastel to shocking. Pink. The larger-than-life easter egg is made by Cova
The Pret-a-Porter runway shows for the Winter of 2019 are just about to finish. Mimi Berlin is very fond of prints and thus noticed a mini trend: How to make your summer flowers suitable for the winter season? Use huge bright flowers and place them on a black background. Add black and yellow solids, and, presto! You have yourself a wonderful and easy to sell capsule-collection.
Next to many round and friendly interior design we also noticed some cubist inspired decor. Not that much, but we feel it could well be the next trend. It almost has to be, because all the ‘Barbapapa’ furniture design you can think of has already been made, for a couple of seasons, by all brands at this point.
Carpet / Moroso
Mural / Lammhults. The bright pastel color-scheme of this interior didn’t suit the other images so we made it in black and white.
Motorcycle / De Castelli
These four are the most evident examples of design, leaning towards Cubist shapes: Carpet from Moroso/ Mural by Siri Carlén for Lammhults / Motorcycle Samotracia Mario Trimarchi for De Castelli / Mirror from ClassiCon.
Maybe it’s us. Maybe it’s a trend: Friendly Furniture. At the Milan Design week 2018 we saw too many, too much:
Sofa’s disguised as Barbapapa. (from tacchini.it)
Rounded corners and edges; chairs, cupboards and even scissors seemed unharmful (as in babyproof).
Disproportional furniture and accessoiries making you feel small-sized. And, on top of it all; many of these designs are produced in pastel colors. (and in 70s like orange/brown colorschemes)
tachini/ Jonas Wagell
tachini/ Jonas Wagell
Hay x Sonos
Kyukyodo [ incense ] × GamFratesi
Oh: we almost forgot to mention the peaceful incense in the shape of a dove!
By the time we saw a presentation smiling at us we had enough of it; and longed for the next trend in line: which we predict will be no-fun, black, shiny and hard: furniture with edges designed to look uncomfortable and nasty!
Of course there is ‘no-fun’ design to be found; but it’s not yet fully descended, style und trendwise. Also a more divers colorscheme than the ‘baby-pastels’ were presented: we just feel that this trend is the most found in ‘design-land’ for the longest time.
We chose one favorite look from (almost) every designer showing the Resort 2015 season, featured on vogue.com, and tried to incorporate as many brands as possible, choosing one look only.
Why? Sometimes it’s good to test yourself. We think it’s important to see what happens when you approach things differently than you’re used to. So we zoomed in on the runway Looks instead of the complete collections, like we normally do. Funny thing is; this way we come up with only “usual-suspect” trends: boring! We did look at designers we have never seen before, that’s less boring but also very time consuming, and we all know time=money 😉
Conclusion: We will never again let go of our experience and knowledge about fashion trends, brands and designers. The way we spot our trends is the right way and the fun way!